Telstra will start selling cloud-based video conferencing and collaboration service developed by Blue Jeans network.
The web-based product, that works with most video systems and devices, allows businesses to use the internet to connect face-to-face while sharing content and presentations with staff, customers and suppliers.
“With full compatibility with other industry leading web based video conferencing providers and an ability to dial in from a phone line if no video options are available, Blue Jeans makes it possible for billions of devices which were previously incompatible to now join together in an easy video call,” Blue Jeans chief operating officer Stu Aaron said in a statement.
The multipoint video conferencing market is rapidly picking up steam with even the likes of Google getting ready to take on heavyweights like Cisco and Polycom.
While it has been around for twenty years, for organisations making the most of the technology has historically gone hand in hand with prohibitive costs
Typical deployments are usually limited to only a handful of rooms in large office locations. But with the mean capital cost of a telepresence deployment hovering between $250,000 and $300,000 there has always been a built in barrier to right of use.
However, the proliferation of mobile devices has added a new dimension to unified communication (UC) deployment, with a recognition that important conversations just don’t need to happen in purpose-build screens and rooms.
With rank and file appetite for conferencing services on the rise businesses are now acutely aware of investing in viable services.
Telstra Business group managing director, Will Irving, says that combining Blue Jeans technology with the reach and reliability of Telstra’s networks provides a compelling service to local businesses.
“With this new solution employees at work, at home, or on the road can connect face-to-face with their colleagues, partners, and customers whether they are in a boardroom, an office, a living room, or a coffee shop,” Irving said in a statement.
Launched in 2011, Silicon Valley-based Blue Jeans is keen to take the fight up to the legacy giants, with the only interoperable video conferencing server service on the market right now.
Australia is currently the sixth largest market for the company following the US, UK, Canada, Germany and India
Article Source: Telstra to offer Blue Jeans video conferencing service
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